What’s Your 2010 Strategy? How About Being a Better Marketer?
The world of marketing has changed, but the core concepts of how to market your business opportunity have not. You may be using all the social media trends, advertising, sending people to web sites, but it will eventually come down to a conversation. One where you try to help a person fulfill a need or solve a problem facing them. If what you are marketing does not do that – send them on. It is the honorable thing to do.
But if your opportunities have strengths that apply to the needs and problems of the person contacting you and can legitimately help them, use those strengths. Focus your efforts on people who can benefit from the strengths of the programs you offer. Every program has different strengths.
But don’t push a person towards buying into these strengths if they won’t solve his problem. That is what I see myself as – a problem solver. To me, it’s just wrong trying to sell something to someone if it’s not the very best solution to their problems and does not meet their needs.
Money is not the strongest motivator your business has to offer you. The real motivator is bringing something unique and helpful to people who seek you out; something they can’t find anywhere else. Here is where your core values come alive, and you derive a sense of purpose, usefulness and self-worth. Who wants to be in networking if they are a snake oil salesman – I certainly don’t and won’t.
If you base your marketing on the unique strengths of your opportunity and target only people who can truly benefit from that strength, you can market with conviction and passion that you cannot fake.
What are the unique strengths of your opportunities?
First: What does your business actually do? There are no totally unique businesses – they all have competitors who can do the same or similar things. What makes your opportunity so different? Dig deep, find this out, become convinced. It will affect your passion and your marketing.
Second: Who does your opportunity serve? Not all businesses are needed or wanted by all people. Not all of them can solve everyone’s problems or meet their needs. Who really needs your business? Find out – and find them.
It is critical to know the answers of these questions, and to concentrate your marketing in this find area where the unique strengths of your business meet the unique needs of the market.
Learn how to communicate the unique character of your opportunities to the group of people who need it. How can you build on the strengths? Are you communicating them well? Are there more you haven’t considered? Keep looking for them.
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