Baby Boomers Stun Researchers By Stampeding To Social Media
In a way, it made me chuckle. ”They” didn’t think we’d come, let alone almost overrun the place.
And as this video on a study released by the Pew Research Center on August 27, 2010 shows – we are EVERYWHERE in social media. Imagine what this means to your business…..
As of February 2012, 66% of online adults use social networking sites. http://www.pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
Just another example of the mistakes other generations make about the Baby Boomers. We are unlike any other generation this planet has seen. Aside from our sheer numbers (about 77 million), something about us has been different since Mr. Gerber got the brilliant (and very profitable for him) inspiration that it might be a good idea to figure out how to make feeding these millions of infants a little more convenient for their parents.
Small and home-based businesses cannot afford to overlook the power of the Internet and social media, and marketing experts have to drop their almost Biblical devotion to the adage that their primary target market is the 19 to 34 year olds. Study after study shows the driving force in the economy has been and remains the generation born between 1946 and 1964. The Baby Boomers have driven every economic trend since our births, and we continue to do so. We have the greatest spending power, the greatest influence and we are the New Entrepreneurs (even if our hair is thinning out or turning gray).
The overwhelming majority of new small businesses started in the United States are created by folks aged 54 to 65. And, in addition to brick and mortar – where are we? On the Internet – and not just watching the news.
This is wonderful news for the Baby Boomer Entrepreneur – the people you want to meet, forge relationships with, and market to are online on social media where you can reach them and they can find you. At the whopping cost of $0. Whether you’re 19 or 85, if you are an entrepreneur you cannot afford to ignore this: done properly, you can reach your market, millions of people.
I say “done properly” because the social media is flooded with desperate spammers begging people to buy and join – and they only end up irritating (mild choice of word) their listeners.
This new world of social media and online presence is all about building relationships – real relationships where you put the needs of the other first. Offer quality content, help and a genuine chance to get to know you and then you might end up with a customer or business partner. Offer yourself first, without expectation of return………no one gives a hoot what your comp plan is or what ingredients are in your products until they KNOW you.
This might be a digital age, but you cannot hide behind a computer – you are putting yourself out there.
As a Baby Boomer (and I’ve said this so many times), I simply love it. Precisely because of those relationships and not solely because I am an online entrepreneur. When we grow up (gasp, what a thought!) and no longer have the mobility to race around as we do now, we can continue to maintain those relationships daily. The people we meet online today will be old friends 20 years from now, and who knows how far technology will have advanced. Already, I can video call friends for free all over the world – meet their spouses, their dogs, get a tour of their house. If the day finally does come when I can no longer “get up and go” – I can still “sit down and go” so long as I have a computer and an Internet connection. It changes the entire picture of growing old – no dreary dreams of wasting away alone in a small apartment…….I can “visit” my friends from Moscow to Australia and never leave the couch.
And, if I want to, I can still be in business.
Tags: Baby Boomer, Pew Research Center, social networking sites, primary target <BR/>
It’s fatastic to visit your internet site and find out your current content packed with wonderful novel idea for a long period. We are visiting once more. In addition, it will likely be prized if you’re able to take a look at my websites:MBT shoes
Sometimes your blog is loading slowly, better find a better host.,-:.,
Youre so cool! I dont suppose Ive read something like this before. So good to seek out somebody with some unique thoughts on this subject. realy thank you for beginning this up. this website is something that is needed on the internet, someone with a little bit originality. helpful job for bringing something new to the web!
I’m new to your blog and i really appreciate the nice posts and great layout.~-.~:
I always visit your blog everyday to read new topics.`’-`’
I see that you are using WordPress on your blog, wordpress is the best.’”,~’
What would be your next topic next week on your blog.,**`.
Have you already setup a fan page on Facebook ?-’:*,
Last month, when i visited your blog i got an error on the mysql server of yours.~”"`’
I really love the way you discuss this kind of topic.’*`*’
Hi I found your page by mistake when i was looking Bing for this matter, I must tell you your webpage is especially valuable I also seriously like the style, it truly is astounding!
The way you write, you are really a professional blogger.`,”.~
Perhaps you should also a put a forum site on your blog to increase reader interaction.,.~’:
Wonderful perceptiveness
Hi there, It’s posts like this that keep me coming back and checking this weblog regularly, thanks for the info!
I would really like you to become a guest poster on my blog.,”‘”~
Hey, what kind of anti-spam plugin do you use for your blog.:**,:
Your blog has the same post as another author but i like your better.*`;~,
The guidelines you provided here i will discuss extremely precious. It turned out this kind of pleasurable surprise to have that awaiting me once i awakened today. These are constantly concise and to know. Thanks quite a bit for any valuable ideas you’ve got shared listed here.
Oh i really envy the way you post topics, how i wish i could write like that.”,”~”
Great blog post and nice discussion among the comments.-:***
Sometimes, blogging is a bit tiresome specially if you need to update more topics.’~”~:
I always visit your blog everyday to read new topics.”,~:*
Have you already setup a fan page on Facebook ?;**”*
You can also put a chatbox on your blog for more interactivity among readers..-*’,
I love to visit your web-blog, the themes are nice.;~-.,
You must participate in a contest for among the best blogs on the web. I’ll suggest this web site!
היי אני רוצה להמליץ לכם על חברה בתחום מכירת רכבים המתמחה בשרותי טרייד אין לציי רכב ולקוחות פרטיים . באתר, מידע רב המלווה בתמונות מכירת הרכבים ורשימה המתעדכנת באופן שוטף עם הרכבים הנמצאים במקום ומיועדים למכירה.
Dude.. I am not much into reading, but somehow I got to read lots of articles on your blog. Its amazing how interesting it is for me to visit you very often.
I believe it is just about the most vital information for me personally. And i am glad reading your article. But should remark on few general things, The web page style is perfect, the articles is absolutely excellent : D. Good job, cheers
I love blogging and i can say that you also love blogging.,,:.’
Hi, do you have a facebook fan page for your blog?’”~;,
I just put the link of your blog on my Facebook Wall. very nice blog indeed.:~:’”
I’ve thought about posting something about this before. Good job! Can I put a link to this in my blog?
I think your blog is getting more and more visitors.:~,’;
Judging by the way you write, you seem like a professional writer.*-’;’
I just love to read new topics from you blog.“,~,
http://www.topcartierstore.net/Cartier-Lover_Bangles/Leve-Lovers-Bangles-White-Gold_62.htm
Please let me know if you’re looking for a article author for your blog. You have some really great articles and I believe I would be a good asset. If you ever want to take some of the load off, I’d love to write some articles for your blog in exchange for a link back to mine. Please send me an e-mail if interested. Thank you!
Thank you for making the sincere attempt to provide an explanation for this. I believe very robust approximately it and want to be informed more. If it’s OK, as you reach more extensive wisdom, might you mind adding extra posts similar to this one with more information? It would be extremely helpful and useful for me and my colleagues.
I always visit your blog everyday to read new topics.~–:*
I will invite all my friends to your blog, you really got a great blog..,:’`
Have you tried twitterfeed on your blog, i think it would be cool.*’`~’
Awesome site. Very informative and nice design. I really like your posts and your style.
I love to visit your web-blog, the themes are nice..,~.,
Thanks for the great post on your blog, it really gives me an insight on this topic.”~`;:
You can also put a chatbox on your blog for more interactivity among readers..:.”"
I don’t normally comment on blogs.. But nice post! I just bookmarked your site
Iím impressed, I need to say. Really hardly ever do I encounter a blog thatís both educative and entertaining, and let me inform you, you will have hit the nail on the head. Your concept is outstanding; the problem is something that not enough persons are talking intelligently about. I’m very completely satisfied that I stumbled throughout this in my search for something referring to this.
This is a really great blog. Thx to the auther