A lot of people “guru bash” these days, and say ‘they all just promote each others launches and it’s impossible for anyone else to break in…’ I personally think that kind of attitude will get you NO WHERE – but those people do have a point. So the big question becomes – How do you get connected with people who can help you promote your products? There are the usual ways: Twitter, forums, Skype, etc. but all of those fail in comparison to talking to someone face to face and really getting to know them (having a beer while you talk is optional). The connection and trust that can be formed so quickly in person would take you months, if not years, to achieve in any online medium… Not to mention that online, most big names are busy people and have “gate keepers” to handle most of their email...
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