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	<title>Mary Anne Nagy&#039;s Blog &#187; Baby Boomers</title>
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	<description>These STILL Are The Good Old Days!</description>
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		<title>Baby Boomers Rejoice, Your Retirement is Here:  Meet Empower Network</title>
		<link>http://maryannenagy.com/2012/03/baby-boomers-rejoice-your-retirement-is-here-meet-empower-network/</link>
		<comments>http://maryannenagy.com/2012/03/baby-boomers-rejoice-your-retirement-is-here-meet-empower-network/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 16:02:59 +0000</pubDate>
		<dc:creator>Mary Anne</dc:creator>
				<category><![CDATA[Baby Boomers]]></category>
		<category><![CDATA[Mary Anne Recommends]]></category>
		<category><![CDATA[david wood]]></category>
		<category><![CDATA[empower network]]></category>
		<category><![CDATA[Internet money]]></category>
		<category><![CDATA[legimate home business]]></category>
		<category><![CDATA[network marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[work at home]]></category>

		<guid isPermaLink="false">http://maryannenagy.com/?p=823</guid>
		<description><![CDATA[Empower Network finally gives the average marketer and the Baby Boomers equality with the resources of the ultra-gurus and the opportunity to earn enormous amounts of money from a legitimate home business that not only stands on its own, but empowers you to grow any other only business along with it.  Nobody in online marketing is paying 100% commissions and creating the chance to make substantial residual wealth.]]></description>
			<content:encoded><![CDATA[<div class="igit_tsb_button" style="float: left; margin-right: 10px;"><a title='Original Link: http://twitter.com/share?url=http%3A%2F%2Fmaryannenagy.com%2F2012%2F03%2Fbaby-boomers-rejoice-your-retirement-is-here-meet-empower-network%2F&amp;text=Baby+Boomers+Rejoice%2C+Your+Retirement+is+Here%3A++Meet+Empower+Network&amp;count=horizontal&amp;via='  href="http://maryannenagy.com/?NRwJuS5f" style="" class="twitter-share-button">Tweet</a></div><div name="googleone_share_1" style="position:relative;z-index:5;left; float: left; margin-right: 10px; margin-top:10px"><g:plusone size="small" count="" href="http://maryannenagy.com/2012/03/baby-boomers-rejoice-your-retirement-is-here-meet-empower-network/"></g:plusone></div><p>In fact, I came back from a few years of semi-retirement precisely because <strong><a title="Empower Network" title='Original Link: http://www.empowernetwork.com/maryannen'  href="http://maryannenagy.com/?rBNc_Qdw">Empower Network</a></strong> knocked on my door, and I immediately realized only a complete idiot would walk away from this opportunity.  Never before have I seen a company pay out 100% commissions (over $4 Million in its first four months of existence), turn on the Internet money switch for people who never before made a dime online despite months or years of agonizingly following guru after guru, and painstakingly learning skills and technology that did not even exist in the imagination of my generation when we first began our careers or imagined our futures.  No one is excluded from participating in Empower Network because even the most cynical tightwad who refuses to see the brilliance set forth in front of his eyes will part with $25 to get started and once they begin to see &#8211; and earn &#8211; there is no turning back.</p>
<p>You and I are at the right place at the right time.  Let me let the founders speak for themselves.  <strong>CLICK on the picture to the left</strong> to watch the video that will rock your world.<span style="text-align: center;"> </span></p>
<p style="text-align: center;"><a title='Original Link: http://www.empowernetwork.com/commissionloophole.php?id=maryannen'  href="http://maryannenagy.com/?gx5s_Ywp"><img class="aligncenter size-medium wp-image-824" title="DaveWood_Homeless_Van_Man" src="http://maryannenagy.com/wp-content/uploads/2012/03/DaveWood_Homeless_Van_Man-167x300.jpg" alt="" width="167" height="300" /></a></p>
<p>&nbsp;</p>
<p>There is nothing else you are doing right now that is more important to your future than <strong>CLICKING THE PICTURE ABOVE</strong> TO WATCH THIS VIDEO.</p>
<p>No opportunity on the Internet has the potential to finally surge you past all the obstacles and finally, once and for all, earn substantial wealth online or off.   There is no value, no offer, no opportunity that can immediately change your financial circumstances the way the Empower Network will.</p>
<p>You owe it to yourself, my Boomer Buddies, to completely change the course of this next stage of your life &#8211; to once and for all put you in the position to never worry about money again.  Never.</p>
<p>&nbsp;</p>
<p>If you do not decide to join us and get 100% commissions now, if you cannot (yet) see the value of the entire package &#8211; you will.  There is much more information to come.  Learn more at <strong><a title="Empower Network" title='Original Link: http://www.empowernetwork.com/maryannen'  href="http://maryannenagy.com/?rBNc_Qdw">BoomersDOTcom.com</a></strong> &#8211; do not wait.</p>
<p><strong>Get ALL IN &#8211; NOW</strong>.  A refreshing and effective online marketing system available instantly, pays instantly, where you earn 100% commissions on what you do.</p>
<p><a title="Empower Network" title='Original Link: http://www.empowernetwork.com/maryannen'  href="http://maryannenagy.com/?rBNc_Qdw">Empower Network</a> embodies what I envisioned <strong><a title="Empower Network" title='Original Link: http://www.empowernetwork.com/maryannen'  href="http://maryannenagy.com/?rBNc_Qdw">BoomersDOTcom.com</a></strong> means when I long ago reserved the domain.  It is the true path to real financial independence for every industrious entrepreneur, but especially for myself and my fellow Baby Boomers who will finally end their financial difficulties.</p>
<p>JUST DECIDE.  If you can only make the $25 decision, THEN MAKE THAT DECISION.  You will not regret it.  If you have all but given up, do not despair &#8211; the opportunity you&#8217;ve only dreamed of is right in front of you, with the best team support available in <strong><a title="Empower Network" title='Original Link: http://www.empowernetwork.com/maryannen'  href="http://maryannenagy.com/?rBNc_Qdw">Empower Network.</a></strong></p>
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Tags:  <A href='http://maryannenagy.com/tag/baby-boomers/' rel='tag'>Baby Boomers</A>,  <A href='http://maryannenagy.com/tag/legimate-home-business/' rel='tag'>legimate home business</A>,  <A href='http://maryannenagy.com/tag/david-wood/' rel='tag'>david wood</A>  &lt;BR/&gt;

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		<title>Baby Boomers Stun Researchers By Stampeding To Social Media</title>
		<link>http://maryannenagy.com/2010/09/baby-boomers-stun-researchers-by-stampeding-to-social-media/</link>
		<comments>http://maryannenagy.com/2010/09/baby-boomers-stun-researchers-by-stampeding-to-social-media/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 12:00:23 +0000</pubDate>
		<dc:creator>Mary Anne</dc:creator>
				<category><![CDATA[Baby Boomers]]></category>
		<category><![CDATA[Baby Boomer]]></category>
		<category><![CDATA[baby boomers social media]]></category>
		<category><![CDATA[baby boomers work from home]]></category>
		<category><![CDATA[births]]></category>
		<category><![CDATA[gerber]]></category>
		<category><![CDATA[home based businesses]]></category>
		<category><![CDATA[Pew Research Center]]></category>
		<category><![CDATA[primary target]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[what this means]]></category>

		<guid isPermaLink="false">http://maryannenagy.com/?p=551</guid>
		<description><![CDATA[Baby Boomers are stampeding to the Internet to use social media, far exceeding the experts' predictions.]]></description>
			<content:encoded><![CDATA[<div class="igit_tsb_button" style="float: left; margin-right: 10px;"><a title='Original Link: http://twitter.com/share?url=http%3A%2F%2Fmaryannenagy.com%2F2010%2F09%2Fbaby-boomers-stun-researchers-by-stampeding-to-social-media%2F&amp;text=Baby+Boomers+Stun+Researchers+By+Stampeding+To+Social+Media&amp;count=horizontal&amp;via='  href="http://maryannenagy.com/?N7M5QyAf" style="" class="twitter-share-button">Tweet</a></div><div name="googleone_share_1" style="position:relative;z-index:5;left; float: left; margin-right: 10px; margin-top:10px"><g:plusone size="small" count="" href="http://maryannenagy.com/2010/09/baby-boomers-stun-researchers-by-stampeding-to-social-media/"></g:plusone></div><p>In a way, it made me chuckle.  &#8221;They&#8221; didn&#8217;t think we&#8217;d come, let alone almost overrun the place.</p>
<p>And as this video on a study released by the Pew Research Center on August 27, 2010 shows &#8211; we are EVERYWHERE in social media.  Imagine what this means to your business&#8230;..</p>
<p><a title='Original Link: http://www.youtube.com/watch?v=UYDoPIduYOw'  href="http://maryannenagy.com/?5CnlPBnW">http://www.youtube.com/watch?v=UYDoPIduYOw</a></p>
<p><span id="more-551"></span></p>
<p>As of February 2012, 66% of online adults use social networking sites. <a title='Original Link:  http://www.pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx'  href="http://maryannenagy.com/?BcCQOM2b"> http://www.pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx</a></p>
<p>Just another example of the mistakes other generations make about the Baby Boomers.  We are unlike any other generation this planet has seen.  Aside from our sheer numbers (about 77 million), something about us has been different since Mr. Gerber got the brilliant (and very profitable for him) inspiration that it might be a good idea to figure out how to make feeding these millions of infants a little more convenient for their parents.</p>
<p>Small and home-based businesses cannot afford to overlook the power of the Internet and social media, and marketing experts have to drop their almost Biblical devotion to the adage that their primary target market is the 19 to 34 year olds.  Study after study shows the driving force in the economy has been and remains the generation born between 1946 and 1964.  The Baby Boomers have driven every economic trend since our births, and we continue to do so.  We have the greatest spending power, the greatest influence and we are the New Entrepreneurs (even if our hair is thinning out or turning gray).</p>
<p>The overwhelming majority of new small businesses started in the United States are created by folks aged 54 to 65.  And, in addition to brick and mortar &#8211; where are we?  On the Internet &#8211; and not just watching the news.</p>
<p>This is wonderful news for the Baby Boomer Entrepreneur &#8211; the people you want to meet, forge relationships with, and market to are online on social media where you can reach them and they can find you.  At the whopping cost of $0.  Whether you&#8217;re 19 or 85, if you are an entrepreneur you cannot afford to ignore this:  done properly, you can reach your market, millions of people.</p>
<p>I say &#8220;done properly&#8221; because the social media is flooded with desperate spammers begging people to buy and join &#8211; and they only end up irritating (mild choice of word) their listeners.</p>
<p>This new world of social media and online presence is all about building relationships &#8211; real relationships where you put the needs of the other first.  Offer quality content, help and a genuine chance to get to know you and then you might end up with a customer or business partner.  Offer yourself first, without expectation of return&#8230;&#8230;&#8230;no one gives a hoot what your comp plan is or what ingredients are in your products until they KNOW you.</p>
<p>This might be a digital age, but you cannot hide behind a computer &#8211; you are putting yourself out there.</p>
<p>As a Baby Boomer (and I&#8217;ve said this so many times), I simply love it.  Precisely because of those relationships and not solely because I am an online entrepreneur.  When we grow up (gasp, what a thought!) and no longer have the mobility to race around as we do now, we can continue to maintain those relationships daily.  The people we meet online today will be old friends 20 years from now, and who knows how far technology will have advanced.  Already, I can video call friends for free all over the world &#8211; meet their spouses, their dogs, get a tour of their house.  If the day finally does come when I can no longer &#8220;get up and go&#8221; &#8211; I can still &#8220;sit down and go&#8221; so long as I have a computer and an Internet connection.  It changes the entire picture of growing old &#8211; no dreary dreams of wasting away alone in a small apartment&#8230;&#8230;.I can &#8220;visit&#8221; my friends from Moscow to Australia and never leave the couch.</p>
<p>And, if I want to, I can still be in business.</p>
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Tags:  <A href='http://maryannenagy.com/tag/home-based-businesses/' rel='tag'>home based businesses</A>,  <A href='http://maryannenagy.com/tag/social-networking-sites/' rel='tag'>social networking sites</A>,  <A href='http://maryannenagy.com/tag/gerber/' rel='tag'>gerber</A>,  <A href='http://maryannenagy.com/tag/baby-boomers-social-media/' rel='tag'>baby boomers social media</A>,  <A href='http://maryannenagy.com/tag/primary-target/' rel='tag'>primary target</A>,  <A href='http://maryannenagy.com/tag/what-this-means/' rel='tag'>what this means</A>,  <A href='http://maryannenagy.com/tag/social-media/' rel='tag'>social media</A>  &lt;BR/&gt;

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		<slash:comments>422</slash:comments>
		</item>
		<item>
		<title>Global Resorts Network Team Synergy Maestro, Mark Hoverson &amp; Marketing Jedi, Jonathan Budd, Interviewed by Jenn Lawlor</title>
		<link>http://maryannenagy.com/2009/09/global-resorts-network-team-synergy-maestro-mark-hoverson-marketing-jedi-jonathan-budd-interviewed-by-jenn-lawlor/</link>
		<comments>http://maryannenagy.com/2009/09/global-resorts-network-team-synergy-maestro-mark-hoverson-marketing-jedi-jonathan-budd-interviewed-by-jenn-lawlor/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 14:08:35 +0000</pubDate>
		<dc:creator>Mary Anne</dc:creator>
				<category><![CDATA[Mary Anne Recommends]]></category>
		<category><![CDATA[Baby Boomers]]></category>
		<category><![CDATA[Jenn Lawlor]]></category>
		<category><![CDATA[Jonathan Budd]]></category>
		<category><![CDATA[Mark Hoverson]]></category>

		<guid isPermaLink="false">http://maryannenagy.com/?p=104</guid>
		<description><![CDATA[TweetIf you don&#8217;t know who any of these people are &#8211; you&#8217;ve been on another planet in the online marketing world.  Jenn Lawlor recently updated her blog with a fabulous interview of Jonathan Budd, a rockstar in the Internet Marketing world especially since he is so young and rose from nowhere to a household name and Mark Hoverson, who continues to build the most profitable team within Global Resorts Network, Team Synergy, by training leader after leader to truly duplicate &#8211; the key to success in the direct sales industry.  As Mark discusses in the interview, he wanted to work less and not spend his day with the phone ringing off the hook talking to potential prospects 14 hours a day. Sure, it&#8217;s a promo audio for their upcoming Joint Venture in an exclusive Google Adwords course, but the content and value offered in the free interview itself is enough to recommend you jump on over to Jenn&#8217;s blog and listen to their experience.  Newbies especially might get a kick out of learning of these superstars early adventures with Adwords and avoid some highly unprofitable mistakes just by listening to the interview.  I know, even as a member of Mark&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<div class="igit_tsb_button" style="float: left; margin-right: 10px;"><a title='Original Link: http://twitter.com/share?url=http%3A%2F%2Fmaryannenagy.com%2F2009%2F09%2Fglobal-resorts-network-team-synergy-maestro-mark-hoverson-marketing-jedi-jonathan-budd-interviewed-by-jenn-lawlor%2F&amp;text=Global+Resorts+Network+Team+Synergy+Maestro%2C+Mark+Hoverson+%26+Marketing+Jedi%2C+Jonathan+Budd%2C+Interviewed+by+Jenn+Lawlor&amp;count=horizontal&amp;via='  href="http://maryannenagy.com/?jJjX9oJ0" style="" class="twitter-share-button">Tweet</a></div><div name="googleone_share_1" style="position:relative;z-index:5;left; float: left; margin-right: 10px; margin-top:10px"><g:plusone size="small" count="" href="http://maryannenagy.com/2009/09/global-resorts-network-team-synergy-maestro-mark-hoverson-marketing-jedi-jonathan-budd-interviewed-by-jenn-lawlor/"></g:plusone></div><p>If you don&#8217;t know who any of these people are &#8211; you&#8217;ve been on another planet in the online marketing world.  Jenn Lawlor recently updated her blog with a fabulous interview of Jonathan Budd, a rockstar in the Internet Marketing world especially since he is so young and rose from nowhere to a household name and Mark Hoverson, who continues to build the most profitable team within Global Resorts Network, Team Synergy, by training leader after leader to truly duplicate &#8211; the key to success in the direct sales industry.  As Mark discusses in the interview, he wanted to work less and not spend his day with the phone ringing off the hook talking to potential prospects 14 hours a day.</p>
<p>Sure, it&#8217;s a promo audio for their upcoming Joint Venture in an exclusive Google Adwords course, but the content and value offered in the free interview itself is enough to recommend you jump on over to Jenn&#8217;s blog and listen to their experience.  Newbies especially might get a kick out of learning of these superstars early adventures with Adwords and avoid some highly unprofitable mistakes just by listening to the interview.  I know, even as a member of Mark&#8217;s Team Synergy myself, I learned a lot listening to his contributions on this call.   <a title='Original Link: http://jennlawlor.com/jonathan-budd-mark-hoverson'  href="http://maryannenagy.com/?y12vdPxE">http://jennlawlor.com/jonathan-budd-mark-hoverson</a></p>
<p>Jenn Lawlor is an internet marketer and trainer who lives in a small town in Alaska, who has become a highly successful online entrepreneur and coach, so this is an audio interview on her blog that you won&#8217;t want to miss.</p>
<p>Hope on over to <a title='Original Link: http://jennlawlor.com/jonathan-budd-mark-hoverson'  href="http://maryannenagy.com/?y12vdPxE">http://jennlawlor.com/jonathan-budd-mark-hoverson</a> to listen and learn.  Enjoy!</p>
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Tags:  <A href='http://maryannenagy.com/tag/mark-hoverson/' rel='tag'>Mark Hoverson</A>,  <A href='http://maryannenagy.com/tag/baby-boomers/' rel='tag'>Baby Boomers</A>,  <A href='http://maryannenagy.com/tag/jonathan-budd/' rel='tag'>Jonathan Budd</A>,  <A href='http://maryannenagy.com/tag/mary-anne-recommends/' rel='tag'>Mary Anne Recommends</A>  &lt;BR/&gt;

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		<slash:comments>339</slash:comments>
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		<title>Have You Hugged Your Blog Today?</title>
		<link>http://maryannenagy.com/2009/09/have-you-hugged-your-blog-today/</link>
		<comments>http://maryannenagy.com/2009/09/have-you-hugged-your-blog-today/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 20:02:51 +0000</pubDate>
		<dc:creator>Mary Anne</dc:creator>
				<category><![CDATA[Mary Anne Recommends]]></category>
		<category><![CDATA[Baby Boomers]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://maryannenagy.com/?p=66</guid>
		<description><![CDATA[TweetOf the virtually limitless ways in which the Blog can be used, from informing us of on the spot happenings in war zones to teaching us how to knit, it has today become the virtual brick and mortar store of the online entrepreneur, in a sense transporting us back to the 1950&#8242;s where we knew the hardware store own, the druggist (as we called him) and Paul down at the deli.  It is as important to business online in the 21st century as a building for operations in the last.  It is the nerve center of your business universe. The world of attraction marketing is not really new.  We lost in as societal norms changed, people usually did not spend their entire lives in one place knowing their neighbors from cradle to grave.  Also, the Moms and Pops couldn&#8217;t fight the big conglomerates who offer megastores at discount price. In a fashion &#8211; a virtual fashion &#8211; it is coming back.  And in this disconnected world, I think that is a  good thing.  I notice the younger generation placing a great deal of emphasis on servant leadership and giving more knowing that what goes around usually comes around.  None of these [...]]]></description>
			<content:encoded><![CDATA[<div class="igit_tsb_button" style="float: left; margin-right: 10px;"><a title='Original Link: http://twitter.com/share?url=http%3A%2F%2Fmaryannenagy.com%2F2009%2F09%2Fhave-you-hugged-your-blog-today%2F&amp;text=Have+You+Hugged+Your+Blog+Today%3F&amp;count=horizontal&amp;via='  href="http://maryannenagy.com/?GlSniqS5" style="" class="twitter-share-button">Tweet</a></div><div name="googleone_share_1" style="position:relative;z-index:5;left; float: left; margin-right: 10px; margin-top:10px"><g:plusone size="small" count="" href="http://maryannenagy.com/2009/09/have-you-hugged-your-blog-today/"></g:plusone></div><p><img class="alignleft size-thumbnail wp-image-485" title="blog" src="http://maryannenagy.com/wp-content/uploads/2009/09/blog-150x150.jpg" alt="" width="150" height="150" />Of the virtually limitless ways in which the Blog can be used, from informing us of on the spot happenings in war zones to teaching us how to knit, it has today become the virtual brick and mortar store of the online entrepreneur, in a sense transporting us back to the 1950&#8242;s where we knew the hardware store own, the druggist (as we called him) and Paul down at the deli.  It is as important to business online in the 21st century as a building for operations in the last.  It is the nerve center of your business universe.</p>
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<p style="text-align: left;">The world of attraction marketing is not really new.  We lost in as societal norms changed, people usually did not spend their entire lives in one place knowing their neighbors from cradle to grave.  Also, the Moms and Pops couldn&#8217;t fight the big conglomerates who offer megastores at discount price.</p>
<p style="text-align: left;">In a fashion &#8211; a virtual fashion &#8211; it is coming back.  And in this disconnected world, I think that is a  good thing.  I notice the younger generation placing a great deal of emphasis on servant leadership and giving more knowing that what goes around usually comes around.  None of these are new ideas, but these are new platforms &#8211; the virtual platform.  So now, the Mom and Pop you might do business with could very well be in another state of another country.  But the blog is where the relationships form and grow, ideas are shared and trust is built.</p>
<p style="text-align: left;">All roads lead to your blog, an extension of your social media relationships and possibly, from there, to business partnerships.  That&#8217;s not to say real world person to person transactions end, in fact they can be enhanced by online relationships resulting in business networking events where you &#8220;meet&#8221; people you feel you already know very well.</p>
<p style="text-align: left;">It could be a simpler time is coming.  Direct sales is a multi-billion dollar industry, with the playing field leveled by the Internet and the myriad of free trainings and easier upgrades, taking the mystery away from the use of the Net.</p>
<p style="text-align: left;">So &#8211; if you&#8217;re in business.  Give you blog a hug today!</p>
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		<title>Marketing to Baby Boomers Requires a Different &#8220;Take&#8221;</title>
		<link>http://maryannenagy.com/2009/08/marketing-to-baby-boomers-requires-a-different-take/</link>
		<comments>http://maryannenagy.com/2009/08/marketing-to-baby-boomers-requires-a-different-take/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 15:00:46 +0000</pubDate>
		<dc:creator>Mary Anne</dc:creator>
				<category><![CDATA[About Baby Boomer Me]]></category>
		<category><![CDATA[Baby Boomers]]></category>
		<category><![CDATA[about baby boomer me]]></category>
		<category><![CDATA[Boomer News]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mary Anne Recommends]]></category>
		<category><![CDATA[Newbie Tips]]></category>

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		<description><![CDATA[TweetI don&#8217;t know why I awakened thinking of this today.  And during my caffeine injection whipped out a Hub Page article on it, Marketing to Baby Boomers &#8211; Don&#8217;t Be Surprised If They Ask for a P&#38;L Statement but obviously it has been on my mind.  Most of what I had to say is in the article, I suppose, but we are a generation of people who for the first time really challenged their elders and were determined we&#8217;d be forever young.  To many, that makes us brats &#8211; but we are the generation that brought you Bill Gates and Steve Jobs so don&#8217;t be too harsh on us.  Marketing to Boomers requires more than the dire warnings of the state of the economy and the flashy dollar bills on websites.  They are not going to go there.  If a Boomer is going to be an entrepreneur in his older years &#8211; he wants answers.  In depth answers and mentorship.  Since we do not realize we are not 35, we usually have no problem accepting that from those younger than us who understand the Internet and the techie stuff.  We want to learn, be involve and keep on doing it, [...]]]></description>
			<content:encoded><![CDATA[<div class="igit_tsb_button" style="float: left; margin-right: 10px;"><a title='Original Link: http://twitter.com/share?url=http%3A%2F%2Fmaryannenagy.com%2F2009%2F08%2Fmarketing-to-baby-boomers-requires-a-different-take%2F&amp;text=Marketing+to+Baby+Boomers+Requires+a+Different+%22Take%22&amp;count=horizontal&amp;via='  href="http://maryannenagy.com/?bvKJ3p_X" style="" class="twitter-share-button">Tweet</a></div><div name="googleone_share_1" style="position:relative;z-index:5;left; float: left; margin-right: 10px; margin-top:10px"><g:plusone size="small" count="" href="http://maryannenagy.com/2009/08/marketing-to-baby-boomers-requires-a-different-take/"></g:plusone></div><p><img src="http://maryannenagy.com/wp-content/uploads/2009/08/boomers2-150x150.jpg" alt="" title="boomers2" width="150" height="150" class="alignleft size-thumbnail wp-image-490" />I don&#8217;t know why I awakened thinking of this today.  And during my caffeine injection whipped out a Hub Page article on it, <a title='Original Link: http://hubpages.com/hub/BabyBoomerMarketing?utm_source=fb&amp;utm_campaign=newsfeed'  href="http://maryannenagy.com/?gekAUSru" target="_blank">Marketing to Baby Boomers &#8211; Don&#8217;t Be Surprised If They Ask for a P&amp;L Statement</a> but obviously it has been on my mind.  Most of what I had to say is in the article, I suppose, but we are a generation of people who for the first time really challenged their elders and were determined we&#8217;d be forever young.  To many, that makes us brats &#8211; but we are the generation that brought you Bill Gates and Steve Jobs so don&#8217;t be too harsh on us.  Marketing to Boomers requires more than the dire warnings of the state of the economy and the flashy dollar bills on websites.  They are not going to go there.  If a Boomer is going to be an entrepreneur in his older years &#8211; he wants answers.  In depth answers and mentorship.  Since we do not realize we are not 35, we usually have no problem accepting that from those younger than us who understand the Internet and the techie stuff.  We want to learn, be involve and keep on doing it, no matter how old chronologically we become.  But the marketers have to walk a fine line between reality and offensiveness.  Do not market to us as if we are old, but do not attempt to cater to us with pictures of 23 year olds in bikinis as representative of our generation.  How do you do that?  As I said, it is a fine line.  Boomers who want to work online do not need convincing &#8211; they need assurance of quality, stability, a marketing program and a reliable person.  In that sense we are the same as all others sought by attraction marketing &#8211; we want to do business with those we know, like and trust.</p>
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		<title>Your Blog is Your Business, Your Nerve Center, the Home of &#8220;YOU, Inc.&#8221;</title>
		<link>http://maryannenagy.com/2009/08/your-blog-is-your-business-your-nerve-center-the-home-of-you-inc/</link>
		<comments>http://maryannenagy.com/2009/08/your-blog-is-your-business-your-nerve-center-the-home-of-you-inc/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 12:46:13 +0000</pubDate>
		<dc:creator>Mary Anne</dc:creator>
				<category><![CDATA[About Baby Boomer Me]]></category>
		<category><![CDATA[Baby Boomers]]></category>
		<category><![CDATA[inc.]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[you]]></category>

		<guid isPermaLink="false">http://maryannenagy.com/?p=15</guid>
		<description><![CDATA[TweetYour blog is the &#8220;brick and mortar&#8221; residence of your entire business, from which all else flows. It is Your nerve center, your home on the Internet. Without it &#8211; you are not in business. I learned this all too clearly when I &#8220;lost&#8221; my blog to cyberspace last week. It was something I knew on a certain level, but didn&#8217;t realize the magnitude of the loss until I tried to &#8220;go to work&#8221; and I realized my &#8220;office&#8221; was gone. The world of Internet marketing is not about your product, your company, the best this or that, it is about YOU, and you have to reside somewhere. Somewhere where people get to know and understand you, somewhere where you can add value to the Internet marketing and buying universe. Now, I am in the process of rebuilding my blog, which will be better than the last, I hope, but which will take time and has me falling a bit behind on my marketing and income goals. If you don&#8217;t have a blog in today&#8217;s Internet economy &#8211; a place where people can learn to know, like and trust you&#8230;&#8230;&#8230;you don&#8217;t have a business. So What is \&#8221;YOU, Inc.\&#8221; I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<div class="igit_tsb_button" style="float: left; margin-right: 10px;"><a title='Original Link: http://twitter.com/share?url=http%3A%2F%2Fmaryannenagy.com%2F2009%2F08%2Fyour-blog-is-your-business-your-nerve-center-the-home-of-you-inc%2F&amp;text=Your+Blog+is+Your+Business%2C+Your+Nerve+Center%2C+the+Home+of+%22YOU%2C+Inc.%22&amp;count=horizontal&amp;via='  href="http://maryannenagy.com/?E0rVOwlW" style="" class="twitter-share-button">Tweet</a></div><div name="googleone_share_1" style="position:relative;z-index:5;left; float: left; margin-right: 10px; margin-top:10px"><g:plusone size="small" count="" href="http://maryannenagy.com/2009/08/your-blog-is-your-business-your-nerve-center-the-home-of-you-inc/"></g:plusone></div><p>Your blog is the &#8220;brick and mortar&#8221; residence of your entire business, from which all else flows. It is Your nerve center, your home on the Internet. Without it &#8211; you are not in business.</p>
<p>I learned this all too clearly when I &#8220;lost&#8221; my blog to cyberspace last week. It was something I knew on a certain level, but didn&#8217;t realize the magnitude of the loss until I tried to &#8220;go to work&#8221; and I realized my &#8220;office&#8221; was gone.</p>
<p>The world of Internet marketing is not about your product, your company, the best this or that, it is about YOU, and you have to reside somewhere. Somewhere where people get to know and understand you, somewhere where you can add value to the Internet marketing and buying universe.</p>
<p>Now, I am in the process of rebuilding my blog, which will be better than the last, I hope, but which will take time and has me falling a bit behind on my marketing and income goals. If you don&#8217;t have a blog in today&#8217;s Internet economy &#8211; a place where people can learn to know, like and trust you&#8230;&#8230;&#8230;you don&#8217;t have a business.</p>
<p><a title='Original Link: http://www.youtube.com/watch?v=NeEXLT6uQTE'  href="http://maryannenagy.com/?19tQpmS5">So What is \&#8221;YOU, Inc.\&#8221;</a></p>
<p>I&#8217;m glad to have it back; one can always rebuild.</p>
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