If you don’t know who any of these people are – you’ve been on another planet in the online marketing world.  Jenn Lawlor recently updated her blog with a fabulous interview of Jonathan Budd, a rockstar in the Internet Marketing world especially since he is so young and rose from nowhere to a household name and Mark Hoverson, who continues to build the most profitable team within Global Resorts Network, Team Synergy, by training leader after leader to truly duplicate – the key to success in the direct sales industry.  As Mark discusses in the interview, he wanted to work less and not spend his day with the phone ringing off the hook talking to potential prospects 14 hours a day.

Sure, it’s a promo audio for their upcoming Joint Venture in an exclusive Google Adwords course, but the content and value offered in the free interview itself is enough to recommend you jump on over to Jenn’s blog and listen to their experience.  Newbies especially might get a kick out of learning of these superstars early adventures with Adwords and avoid some highly unprofitable mistakes just by listening to the interview.  I know, even as a member of Mark’s Team Synergy myself, I learned a lot listening to his contributions on this call.   http://jennlawlor.com/jonathan-budd-mark-hoverson

Jenn Lawlor is an internet marketer and trainer who lives in a small town in Alaska, who has become a highly successful online entrepreneur and coach, so this is an audio interview on her blog that you won’t want to miss.

Hope on over to http://jennlawlor.com/jonathan-budd-mark-hoverson to listen and learn.  Enjoy!

I don’t know why I awakened thinking of this today.  And during my caffeine injection whipped out a Hub Page article on it, Marketing to Baby Boomers – Don’t Be Surprised If They Ask for a P&L Statement but obviously it has been on my mind.  Most of what I had to say is in the article, I suppose, but we are a generation of people who for the first time really challenged their elders and were determined we’d be forever young.  To many, that makes us brats – but we are the generation that brought you Bill Gates and Steve Jobs so don’t be too harsh on us.  Marketing to Boomers requires more than the dire warnings of the state of the economy and the flashy dollar bills on websites.  They are not going to go there.  If a Boomer is going to be an entrepreneur in his older years – he wants answers.  In depth answers and mentorship.  Since we do not realize we are not 35, we usually have no problem accepting that from those younger than us who understand the Internet and the techie stuff.  We want to learn, be involve and keep on doing it, no matter how old chronologically we become.  But the marketers have to walk a fine line between reality and offensiveness.  Do not market to us as if we are old, but do not attempt to cater to us with pictures of 23 year olds in bikinis as representative of our generation.  How do you do that?  As I said, it is a fine line.  Boomers who want to work online do not need convincing – they need assurance of quality, stability, a marketing program and a reliable person.  In that sense we are the same as all others sought by attraction marketing – we want to do business with those we know, like and trust.